Architecture

Documents & visual language

A house style for reports, memos, letters, slides and the web.

How a document looks is part of what it says. We keep one visual standard for every document class, drawn from a few quiet design traditions, and we write in plain English. A page should carry its message with room to breathe.

House visual standards

Type, ink, margins and layout for each document class.

  • Visual standard for client documents
  • Equipment selection deck

Plain English writing

Documents that a facility owner reads once and understands.

  • Writing rules in the tools
  • Client review requests

Web presence

Small, fast websites that say what a practice does.

  • Practice website
  • Community association site